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LAI COMMITTEES:

Lambda Alpha International committees provide members with common interests an outlet to engage, exchange ideas, and contribute efforts that will not only support the society but will advance the practice of land economics. Serving on a committee is a two-year commitment.

Communications

Develops and distributes news and media information, handles electronic communications, and manages social media activity. The committee also publishes KeyNotes, an online publication featuring member-authored thought leadership pieces, case studies, book excerpts, and academic works.

The Communications Committee shall have prime responsibility in effecting the marketing objectives which include:

Develop Comprehensive Communications Plan

Create a clear vision of the market for LAI Communication vehicles, to identify how the market is reached, to identify marketing goals, and to determine how success will be measured and assessed, particularly with respect to member engagement, retention and attraction

Review Branding Materials

Continue to evolve and promote consistency of brand formats for all communications, reports, media posts, and other content. Review for currency, application, and accuracy on a bi-annual basis.

Update Communication Tools 

Expand the use of marketing tools, real and virtual, like video and social media channels to create and distribute content, reaching new members in expanded and new ways, and to increase brand awareness through sharing with external professional networks.

Ensure Consistency in Message

Coordinate outreach initiatives of LAI to consistently implement communication of policies, language, advisories, and practices approved periodically by the Board of Governors.

Post & Socialize Content

Provide ongoing virtual access to event and program content via LAI’s YouTube channel (LAI-TV), social media, International and Chapter websites, and KeyNotes articles in coordination with the LAI comprehensive communications plan.

Budget to Sustain Goals

Increase and sustain funding for LAI communications.

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